Vision | Mission

Initials pendants

We aim to offer a inclusive space for purchasing gifts or items of self love problem free. Complete transparency with no concerns as to who is money going to and where is it being reinvested.

We ensure we openly tackle the main issues
affecting our target demographic for
example animal cruelty, racism,
homophobia, sexism, the current climate
crisis. We do this by building our brand
ethos around these issues i.e. aiming for carbon
neutrality, positive and diverse body
imagery, 100% vegan products and also donating to
charities linked to supporting our
community and these issues.

To do this we’re forever asking ourselves..

Are we ethical? | Are we environmentally friendly? | Do we represent those we serve? | Do we share their values? | ..What can we do better?

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